Parinita Rai
PRODUCT DESIGNER AND DESIGN RESEARCHER BASED IN BENGALURU, INDIA.
PRACTICE SPANS ENTERPRISE SAAS, AUTOMOTIVE HMI, AND RESEARCH-LED DESIGN. INTERESTED IN TRUST, LEGIBILITY, AND THE SPACE BETWEEN DATA AND HUMAN DECISION-MAKING.
CASE STUDY: AI-POWERED COACHING FOR INDIAN CALL CENTRES
ENTERPRISE SAAS
DASHBOARD UX
AI Product Design
A feature inside a post-call speech analytics platform that helps team leads deliver scalable, structured coaching through AI-driven coaching modules and guided 1:1 sessions.
CASE STUDY: Thrifty - elevating online bargaining experience
E-Commerce
MOBILE UX
PASSION PROJECT
Designing a structured bargaining feature for an India-first thrift shopping app, grounded in primary research on how young urban Indians negotiate, and why existing platforms get it wrong.
CASE STUDY: Researching and designing for a two-wheeler EV HMI for rural India
THESIS PROJECT
AUTOMOTIVE UX / HMI design
field research
A research-led Human-machine interface design project that disproved the assumption rural India wasn't ready for Electric vehicles. Built on 1.5 years of fieldwork across villages in 6 states and 2 published papers - the real barrier was trust, and the dashboard was where design could fix it.
ZINE: A Semiotic Guide to Sustainability in Fashion